Howard Abraham proud of ‘Which’ award for Kia

The Kia Picanto.
The Kia Picanto.
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HOWARD Abraham is delighted to announce to Craigavon that Which? has named Kia as its Best car Manufacturer for 2012 in its annual awards, praising the company’s “superb new range of cars” as well as the brand’s excellent value for money and “industry-leading” seven year warranty.

Stanley Abraham, commented: “At Howard Abraham , we’ve kept an eye on Kia’s steady rise in popularity and quality and have always been confident about its future. I’m thoroughly delighted that such acclaim from Which? has come to Kia from the UK’s biggest consumer champion!”

Presenting the award, Which? Chief Executive, Peter Vicary-Smith said: “This is the first time Kia has made the short-list and to walk off with the title is a significant achievement.”

He went on to praise Kia for being one of the top ranked brands in the 2012 Which? Car survey for both customer satisfaction and reliability. Kia beat off competition from BMW, Hyundai, Skoda and Toyota to take the prize.

Which? said in its commendation: “Kia’s new Rio, Sorento and Picanto have all impressed in our Test Lab, while the new cee’d and Optima get the thumbs-up from our initial road tests. Compared to where it was just five years ago, we feel that Kia is the most improved car brand around.”

Which? is the UK’s biggest not-for-profit consumer organisation, now more than 50 years old, and has a strong record in recommending only thoroughly tested products to its more than one million subscriber base. It seeks to advise its subscribers and campaigns top improve safety and fairness.

For further information about Kia and its award-winning range, contact the dealership at Avenue Road, Lurgan and 0844 488 9010.