Norman Emerson Group’s distinctive red livery is a familiar sight on Ireland’s roads but the recognition factor is about to take on global significance with a little help from Marvel comic book hero, Thor.
A Norman Emerson Foden truck mixer will appear in the soon to be released Marvel Studios movie ‘Thor: The Dark World’ which goes on general release on November 8.
Starring Chris Hemsworth as Thor and Natalie Portman as Jane, ’The Dark World’ is the much anticipated sequel to the first Marvel ‘Thor’ movie which proved to be a huge success back in 2011.
So how did the Derryadd-based company’s distinctive Foden truck mixer land a Hollywood role alongside the stars of the big screen?
Norman Emerson Group managing director, George Emerson, explained: “Back in October 2012 I was approached by the Asgard Production Company which was shooting a new film on location in England.
“The company had come across an old vehicle of ours which had been sold into England the previous year and they were seeking permission from us to use it in a new Marvel production.
“I signed the consent form and thought no more about it until April of this year when my daughter, Julie, announced that the official trailer for ‘Thor: The Dark World’ had gone on general release and that our truck mixer was featuring in it.”
The trailer itself has already amassed more than 700,000 views on YouTube and George has received emails from all over the world from fans eager to find out how the Foden came to feature in ‘Thor: The Dark World’.
George said: “My father, Norman started the family business in 1945 in rural Derryadd on the shores of Lough Neagh just outside Lurgan in County Armagh and never in his wildest imaginings would he have thought that one of our company vehicles with the name Norman Emerson & Sons emblazoned across it would end up in a Hollywood movie,” continued George. “It’s just amazing.”
“Of course I can just imagine the face of the employee – Portadown man Bethel Shortt – who drove this vehicle over its lifespan with us when he hears about this… That will be a picture in itself!”
Follow the link to Thor: The Dark World trailer featuring the Norman Emerson Foden Ready Mixed vehicle Click here