Second generation of the Kia Cee’d

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LESS than six years ago the Kia cee’d was launched to critical acclaim and now Howard Abraham Kia is delighted to be launching an all-new second-generation cee’d to build on its predecessor’s pioneering work. The new Kia cee’d will be available to local residents from £14,395 on 1 June 2012.

Stanley Abraham, Managing Director of Howard Abraham Kia commented: “The first cee’d model changed everything for Kia. The quality was like nothing ever seen before from the manufacturer. Now, every model that Kia produces manages to turn heads, and the new cee’d will be no different; new model cee’d proves that Kia is serious about good-looking cars and quality engineering that delivers low running costs and an enjoyable drive.”

The cee’d was the first car to be offered with Kia’s industry-leading seven-year, 100,000-mile transferable warranty – a feature now standard on every model in the range, and will be standard for the all-new cee’d launched this month.

The second-generation cee’d raises the benchmark for fuel-efficiency in its class, with average fuel consumption reductions of 4 per cent and CO2 emissions as low as 97g/km for the 1.6-litre diesel model – a remarkably low figure for a non-hybrid car.

All 1.6-litre manual versions of the cee’d are equipped with ISG (Intelligent Stop and Go), Kia’s engine stop/start system which is a major contributor to the efficiency improvements of the new range. By shutting down the engine when the car comes to rest and the driver puts the gearlever into neutral and releases the clutch, it ensures that no fuel is used and no CO2 is emitted while waiting in traffic. The engine restarts as soon as the clutch is pressed.

The extensive standard and passive safety equipment of the previous cee’d – including Electronic Stability Control (ESC), Vehicle Stability Management (VSM), Hill-start Assist Control (HAC) and six airbags – has been supplemented with new features. All versions of the new cee’d have Emergency Stop Signalling (ESS) which causes the rear brake lamps to flash in an emergency stop to alert following drivers.

The new and improved audio system on cee’d incorporates Bluetooth with voice recognition in 10 languages, music streaming, iPod connectivity through the original iPod cable and 600Mb of MP3 memory within the headunit.

The new cee’d is available in four trim grades – named ‘1’, ‘2’, ‘3’ and ‘4’ in the now-customary Kia UK fashion – with the option of a ‘4 Tech’ version of cee’d ‘4’. All feature a comprehensive list of standard equipment, including electrically adjustable heated door mirrors, tilt and telescopic steering wheel adjustment and a height-adjustable driver’s seat, air conditioning, steering wheel-mounted controls, front electric windows, projection headlights, daytime running lights, remote central locking, a cooled glovebox, a flat-folding 60:40 split rear seat, ambient front lighting, an iPod-compatible audio system with radio and CD player, USB port and Bluetooth connectivity, ESP and VSM, HAC (Hill-start Assist Control), six airbags and speed-sensitive auto door locking.

The new cee’d, like its predecessor, was designed and engineered at Kia’s Frankfurt design studios and technical centre and is made at the company’s Žilina plant in Slovakia. Unlike the previous model, the new cee’d has been designed from the ground up by Kia’s celebrated Chief Design Officer, Peter Schreyer.

As with all Kias, the cee’d comes with Kia’s unique seven-year or 100,000-mile warranty, which is fully transferable to subsequent owners.

For more details, contact Howard Abraham on 0844 488 9010 or visit the showroom at 65 - 93 Avenue Road, Lurgan, BT66 7BG .