Donaghcloney woman new health food brand manager

Karla McAviney
Karla McAviney

Karla McAviney, from Donaghcloney, has been appointed brand manager for Linwoods Health Foods, based in Armagh.

After gaining a degree in International Business Management from Manchester Metropolitan University, Karla, gained 10 years’ marketing experience working in various marketing roles, predominantly in businesses in the food and drinks industry in Northern Ireland.

In her new role she will be responsible for the continued development of the Linwoods product range by devising and executing innovative marketing plans, category management and brand awareness initiatives for both the domestic and export markets, whilst ensuring core brand values and strategies are adhered to.

Karla’s role also includes origination and implementation of trade and consumer marketing activities and promotional planning to develop brand awareness and consumer knowledge.

About her new job, Karla, who has a first degree black belt in Karate Kickboxing, said: “As a keen sports person I know how important it is to look after your health.”

“My genuine passion for health can only be a benefit in my new role where I’ll be helping explain and communicatethe benefits of the wide range of Linwoods Health Foods products to everyone.”

Aside from her day job, a lot of her spare time is spent either training and teaching beginners kickboxing or attending to administration tasks in her club secretary capacity.

Despite her busy schedule, Karla somehow still finds the time to continue with her studies and is currently completing the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

Linwoods was formed in 1985. It launched as a retail store, nine years later in 1996. In 2003, they launched their ‘super food’ health food products which are now sold throughout Ireland, the UK, Europe and the USA.

Linwoods have over 70 vehicles making direct deliveries of bakery and fresh dairy products to over 2000 stores daily throughout the North and South of Ireland.

For those looking to find out more about Linwood Health Foods, visit their website or contact them on 3756 8477.

They can also be reached on Facebook at, and Twitter @linwoodsfoods.