Craigavon-based premium dried fruit and nut snack company Kestrel Foods Ltd, which currently exports to 36 countries worldwide, is to invest more than £100,000 in digital in a bid to grow its national and international footprint for its Forest Feast brand.
The money will be spent over the next three years, boosting its resources across digital and online marketing and advertising.
As part of its refreshed digital focus, Forest Feast launched its presence on the increasingly popular Snapchat social media app at the Tesco Taste Festival which coincided with the launch of its new Crunchy Coated Peas range.
Growing at a relentless pace, with more than 150m daily active users, Snapchat was strategically identified as the perfect platform to launch Crunchy Coated Peas due to its high usage amongst 18-24 year olds.
Aimed at the youth audience, Crunchy Coated Peas were created in response to the growing consumer trend toward vegetable based snacks as a healthier alternative to crisps and were officially launched at Tesco Taste NI in three contemporary flavours: Smokin’ Barbecue, Spicy Chilli Lime and Hot and Sour Sriracha.
Speaking about the launch of the Snapchat app, Maeve Haughey, Digital Marketing Executive of Kestrel Foods Ltd, owners of the Forest Feast brand, said: “Forest Feast is a locally based company operating in 36 countries worldwide and Snapchat will allow our consumers to experience the brand activity up to the minute, wherever they are in the world.
“The significant investment committed to digital marketing by Forest Feast over the next three years reflects the internationalisation of the brand and the focus we have on growing our global audience.
“We are excited to use Snapchat as a way to talk to the highly engaged millennial audience and let them see the quirkier side of the Forest Feast brand. We are continually looking for new meaningful ways to engage with our consumers, to share snacking tips, recipes and let them know what the team at Forest Feast get up to on a given day!”
The Crunchy Coated Peas packaging features contemporary Japanese animation inspired characters to create an experience filled with fun and adventure.
To follow Forest Feast on Snapchat just search ‘forestfeast’. Crunchy Coated Peas will soon be available, both online and from leading retailers nationwide, for the suggested retail price of 89p.
For more information, visit www.forestfeast.com or find Forest Feast on Facebook and Twitter.