Fashion brand PEP&CO coming to Coleraine and Londonderry
The first will be unveiled at Church Street in Coleraine, on Friday, March 31.
This will be followed by a second offering at Ferryquay Street in Londonderry, on Friday, April 7.
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Hide AdThe stores will open inside sister company Poundland and will offer a full range of women’s, men’s and kids’ fashion.
They join the 85-plus locations across the UK where customers can already find a local PEP&CO.
The shop-in-shops will feature the brand’s full range
Adrian Mountford, PEP&CO’s managing director, is anticipating that the new shop-in-shops will have a huge impact for fashion-conscious shoppers.
He said: “We’ve always thought PEP&CO would thrive in Northern Ireland and I’m delighted our partnership with Poundland brings the brand over much more quickly than we could have done on our own.
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Hide Ad“We might be a new brand, but we’re one that customers love once they find us. The combination of PEP&CO’s design and style credentials, with pricing that’s amazing, will help create a brand new option that helps mums on a budget.”
A rapid rollout will see PEP&CO open 50 ‘shop-in-shops’ in Poundlands across the UK in 100 days, and echoes its launch onto Britain’s high streets in the summer of 2015 when it opened 50 standalone stores in just 50 days.