Portrush golfer shows who is Boss with hole-in-one

Keith Elliot, 56, scored his ace on the 146-yard, par-three 11th at his club, Rathmore, and the nine-handicapper was rewarded with membership of the exclusive BOSS Watches H1 Club and a specially-commissioned, commemorative timepiece.

The luxury German brand has pledged to reward club golfers with an exclusive watch for every hole-in-one recorded during a club competition between April 15 and October 31 this year. And, with nearly 4,000 holes-in-one recorded annually, BOSS Watches could feasibly be giving away £1m-worth in 2013.

The scheme is open to any golfer whose club uses HowDidiDo - a free-to-use, web-based social network for golfers - and anybody playing in official club competitions will be eligible. Currently, more than 1,800 clubs use the website.

Stephen Brydon, commercial director for MGS Distribution, the official licenced UK distributor for BOSS Watches, said: “Congratulations to Keith on what, to most of us, is a once-in-a-lifetime achievement.

“To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf - yet all many have to show for it is a dent in their bank balance after buying a round of drinks in the clubhouse.

“We aim to make it a lot more memorable for them by presenting them with an exclusive BOSS watch, only available to golfers who record a hole-in-one, so they are truly exclusive and will provide a constant reminder of the sight of their ball popping into the hole and the emotions attached to that very moment.”

In addition to the limited-edition watch, Elliot is also awarded membership of the exclusive BOSS Watches H1 Club.